Geta Carlson - Managers Say ...

Managers and Colleagues Say ...

I have known Geta Carlson for more than twenty years, first as a fellow contractor and now as one of Tenfold’s contract employees. I recommend her without reservation. Tenfold works with the U.S General Services Administration and the Department of Energy to critique, summarize and present scientific studies to decision makers who have little or no technical expertise. The work requires a combination of intelligence, analytical ability, curiosity, painstaking attention to detail, clear communication (written and verbal), and a gift for concision — a skill set we find to be rare even in the most accomplished technical writers. Geta embodies this skill set, which in and of itself makes her invaluable. As a bonus, Geta also offers decades of experience in many kinds of technical writing. She is reliable, gracious, adaptable, funny, and intellectually alive. She is a highly valued and respected member of our team, and I’m confident she will be of yours.

Bill Freais, Partner, Tenfold Information Design
Our initiative has required coordination of contributions from scores of medical thought leaders, and Ms. Carlson has been absolutely superb in directing our heterogeneous group of authors toward a highly successful outcome. She established great rapport with our contributing doctors, and her organizational and editorial skills quickly advanced this project to the next level. Ms. Carlson’s extraordinarily effective communication skills and easy demeanor have made her a favorite among staff and faculty alike. She is exceptional.

Robert G. Fante, MD, FACS: Medical Co-Director of the OPS Knowledge Center, a new site hosted by American Academy of Ophthalmology for fellows in training and practicing oculofacial plastic surgeons
Geta is an absolute pleasure to work with — thorough, responsive, and conscientious!

Linda Griffiths, Marketing Manager, Vertical Solutions, Cisco
Geta specializes in clear, accessible writing that is thorough and accurate in every detail.

Cayford Burrell, Senior Vice-President for Development, FIS Global
Geta did an extremely professional job for our clients, really wonderful. What stands out about her is not only her incredible attention to detail, but something rarer: an ability to comprehend the whole project, to see it in its final form, and understand it from the point of view of both the project’s participants and its audience. We noticed that people in several different stages of the job, not only writers and editors but designers and supervisors, sought her advice throughout. We highly recommend her.

Randall Goodall, partner, Seventeenth Street Studios (graphic design and publishing)
Geta Carlson is an exemplary technical editor. She was always the first one I contacted from our pool of contractors. She has a deep understanding of the technical material and is one of the best developmental editors I have ever known. She quickly developed great working relationships with a variety of writers in our department, all of whom praise her work highly, and she’s more than met the challenge of editing their wide range of writing levels and styles. Geta is extremely thorough and sees both the details and the big picture. I can’t recommend her highly enough!

Rosana Francescato, Editing Manager (2005-2013), Adobe Systems
The edits from Geta look great — thank goodness we have people with this talent at Cisco!

Don Proctor, Senior Vice President, Cisco
I have worked with Geta in various contexts over the last 20 years. I know her as a writer, editor, and project manager. Geta has a great ear, setting the right tone for any audience. She has a gift for quick lookup elements — tables, sidebars, FAQs, at-a-glance summaries, data flow diagrams. She is a master of structured content — readers internalize a map of the information without even thinking about it. Her prose is crisp, and she brings the reader/end user into the center of the picture. As an editor, she brings a lot of intensity to her work, but not much ego, and I love that combination. As a project manager, she was great to work with.

John Taylor, former project lead at HP and Adobe
Geta’s great to work with, quickly gets inside complex applications to gain an accurate understanding of difficult designs and functionality, and writes exceptionally well about them.

Jim McNamara, image recognition architect for FIS banking system