Geta Carlson


I’ve been an independent writer and editor in the Bay Area for 30 years. I specialize in making technical information clear and accessible for professional audiences and newcomers, a process that starts with digging deep to understand the how and why myself.

I also write and edit marketing and sales materials, making them brief and appealing, and tuning for brand voice.

Managers and colleagues know me as a team player — someone who works well with product managers, engineers, content experts, designers, production staff, and other writers and editors.


Technical writing: Information design, developer suites (SDK and API reference tools), system administration guides, white papers, proposals, solution overviews, user guides (including visually oriented task reference tools and quick lookup tools), and user/operator training.

Editing: Developmental editing and copy editing, with experience working in a range of product and service types. Emphasis on strong structure and the natural unfolding of ideas, and on accuracy, brevity, and consistency. I set and document standards through style sheets or wikis.

Marketing communications: Brochures, white papers, data sheets, solution overviews, catalogs, newsletters, emails. Technical and biomedical marketing, and B2B and consumer collateral of all kinds.

Project management: Plan, track, and control projects with multiple contributors and many moving parts to get results.


Phone: 510.548.2626

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Geta Carlson